Lead UX Designer · Mumbai, India

Designing experiences
that align with how
users think.

I'm Udita, a Lead UX Designer with 5+ years of experience leading the design of enterprise SaaS, AI powered, healthcare, fintech, and supply chain products for global clients. I specialize in end to end UX: strategy, research, interaction design, and scalable design systems, and in using AI driven workflows to move from insight to interface faster.

5+
Years Experience
4
Industries: Healthcare, Fintech, Enterprise SaaS, Supply Chain
24+
Products
Udita Awasthi

Case Studies

Full Portfolio →
Client Portal & Document Center
Healthcare Behavioral Health Web App

Client Portal & Document Center

Simplifying intake and communication in pediatric behavioral health. A digital system that consolidated document handling, scheduling, and family messaging into one coordinated portal.

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Philanthropic Program Management
Web App Healthcare

Philanthropic Program Management

A reporting and decision support tool for U.S. healthcare program teams, replacing fragmented spreadsheets with one structured way to track patient matching, savings, and program health.

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Dashboard Design for Churn Prediction Model
Healthcare AI / ML Analytics

Dashboard Design for Churn Prediction

Simplifying churn insights through a data led dashboard for a diabetes care and glucose monitoring platform. Defined KPIs and actionable insight patterns for faster business decisions.

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Single Sign On Solution
Fintech Enterprise

Single Sign On Solution

Wireframes for a Single Sign On feature giving users access to multiple applications with one login, with role based access permissions.

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UX Research for Home Health Aides
UX Research Healthcare Mobile App

UX Research for Home Health Aides

User centric research for a mobile application design for caregivers in home health, including user interviews, personas, journey mapping, and thematic analysis.

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Sampley: Branding & Illustration
Branding Illustration Identity

Sampley: Branding & Illustration

Brand identity and illustration system for a B2B sampling platform: logo, guidelines, stationery, and web and app visuals.

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About

Udita Awasthi
Open to Opportunities
Freelance & Full Time

Research led design
for complex systems.

As Lead UX Designer at CitiusTech, my work sits at the intersection of human behaviour and system complexity. I work across the full design cycle, from UX strategy and early discovery through to high fidelity prototypes and live design systems, making sure every decision has a clear rationale behind it.

Most of my work has been in the US healthcare domain, where I have helped build EHR platforms, care management solutions, and life sciences research products. I understand the weight of designing for clinical environments and the precision that comes with it.

Outside the screen, I think about how language shapes interface understanding, and why the best design often goes completely unnoticed by the people it serves. I hold a Bachelor of Design in Communication Design from Symbiosis Institute of Design, Pune.

UX Design

  • User Research
  • Journey Mapping
  • Wireframing
  • Usability Testing

Visual Design

  • UI & Interaction
  • Design Systems
  • Branding & Identity
  • Responsive Design

Tools

  • Figma, Adobe XD
  • Illustrator, Photoshop
  • Miro, FigJam
  • InDesign, Bootstrap

Methods

  • Design Thinking
  • Human Centred Design
  • Agile / Scrum
  • Stakeholder Communication

AI Toolkit

  • Claude
  • Microsoft Copilot
  • CoWork
  • Lovable

Experience

Where I have worked.

May 2026 to Present

Lead User Experience Designer

Citiustech Healthcare Technology

Promoted to Lead UX Designer, expanding responsibilities across product strategy, complex workflow design, design direction, and cross functional collaboration for enterprise healthcare and life sciences solutions.

Dec 2021 to Apr 2026

Senior UX Designer

Citiustech Healthcare Technology

Designed healthcare and life sciences platforms for US based enterprise clients, improving task completion rates by up to 25%. Led UI/UX across AI powered reporting tools, precision literature review, pediatric therapy intake, mobile EHR workflows, and a churn prediction dashboard.

Dec 2020 to Dec 2021

UX Designer

Mintifi

Designed financing dashboards and web applications for supply chain distributors. Reduced onboarding errors by 15% through improved information architecture and form flow redesign.

May 2020 to Dec 2020

Freelance Designer

Independent

Delivered branding, logos, and digital campaigns for early stage startups. Boosted client engagement by up to 30% through cohesive visual identity and targeted digital assets.

May 2019 to Jun 2019

Graphic Design Intern

Times of India

Produced advertorial layouts, illustrations, and visual storytelling for print and digital platforms at one of India's largest media organisations.

Off the Clock

I also paint.

A small, ongoing side practice in acrylics: mostly tiny canvases, pixel style portraits, and the occasional experiment in glass paint. It keeps the same eye that shapes interfaces busy with colour, texture, and things that don't need to be usable.

A collection of small acrylic canvases
Mini canvas series
Pixel-style acrylic painting of a cat
Pixel cat, acrylic
Pixel-style acrylic painting of a duck
Pixel duck, acrylic
Glass paint artwork of two reaching hands
Glass paint study
Acrylic canvas painting
Acrylic on canvas
Acrylic canvas painting
Acrylic on canvas

Get In Touch

Let's make something
worth using.

Whether you're building a new product, scaling a design team, or looking for a freelance collaborator, I would love to hear what you're working on.